brand thinking

Dr Paul Johnston

10 questions to ask if you work in marketing

You know those conversations you get lost in? The ones where you start off chatting,…

Read More...
Afia maturity curve

How to help your company to be more human

I want to help companies to be more human (which is good job as that’s…

Read More...

I wonder if a brand could make my life better…

Stop for a second and think about the brands around you. Go on, stop writing…

Read More...

Creativity or innovation

I heard a good story last week. My chum, a sales director for a packaging…

Read More...