business culture

Dr Paul Johnston

10 questions to ask if you work in marketing

You know those conversations you get lost in? The ones where you start off chatting,…

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Could you change everything about your business in just 5 days? Join me.

Speaking at a conference in Barcelona 10 years ago, I came across Appreciative Inquiry –…

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Afia maturity curve

How to help your company to be more human

I want to help companies to be more human (which is good job as that’s…

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The importance of sounding more human

Here’s a true story. We were recently starting work with a new telecoms client. So…

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