copywriting

How small changes will make your company more human

Sometimes it’s easy to forget that customers aren’t numbers, they’re people: people with friends they…

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How do you communicate clearly, expressively and idiosyncratically?

Three client conversations in the last two weeks reminded me of a drum I’ve been…

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Go with the flow

It’s a lovely word ‘flow’. Recently, a mate of mine was talking about the flow…

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verbing-turning-nouns-into-verbs-tone-of-voice-action

Is it a problem, turning nouns into verbs?

Ever since people have been writing, they’ve been turning nouns into verbs. People who write…

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