copywriting
How small changes will make your company more human
Sometimes it’s easy to forget that customers aren’t numbers, they’re people: people with friends they…
How do you communicate clearly, expressively and idiosyncratically?
Three client conversations in the last two weeks reminded me of a drum I’ve been…
Is it a problem, turning nouns into verbs?
Ever since people have been writing, they’ve been turning nouns into verbs. People who write…