We’re all drowning in words. So, as writers, we never want to add to the flood without good reason.There are certain things to think about before you write to make sure your words get read, understood and appreciated.

In this paper we share:

  • How to make sure your messages hit home
  • The three things to think about before you start writing
  • What to put in and what to leave out
  • A couple of examples of how not to do it

The word flood

The problem with most business writing is that it rambles on. And on. You’ll never hear your colleagues complaining that they’ve got too much time on their hands. In the age of content, we’ve too much to read and not enough time to read it. We’re being flooded with words. How do we stop it?

Think before you write, so your message hits home

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