Last week I stumbled across a short video where I talk about:

  • How Afia came about
  • What tone of voice is
  • Why companies need it
  • Language as organisational therapy
  • Being more human at work

It’s from an interview with my friend Alexia Leachman  a few years ago.

What’s interesting is nothing about the messages has changed, they’re all as relevant as they were then.

I have lots more grey hair now, and a lot has shifted in the business landscape.

So it’s intriguing that brand tone of voice has such longevity.