If you work with language in business, what do you call it?
- tone of voice
- brand language
- brand tone
- verbal identity
or… something else?
New clients generally come to me asking for ‘tone of voice’. But is that because it’s the name I use?
Maybe all the people who are thinking about ‘verbal identity’, or ‘brand language’ just don’t find me – a case of confirmation bias, perhaps.
So, what term do you use?